Hello Parpera members! With 2022 round the corner, we’ve curated some awesome events to help you reach your business goals in the new year.
MARKETING (8 Dec - 20 Jan)
- Flywheel Marketing: How To Shift From Funnel To Flywheel (General Assembly) - 8 Dec 2-3pm AEST - The flywheel marketing is slowly replacing the marketing funnel as it puts an emphasis on thinking about the relationship between the company and consumers as a cycle. Rather than a funnel that puts customers as an afterthought, the flywheel is an unending loop where the customers can constantly engage with the company. Join us as our marketing expert takes a deep dive into this up-and-coming concept that is predicted to take the industry by storm in the near future. They will share what flywheel marketing is and its benefits, the differences between marketing funnel vs flywheel marketing, and how to transition from one to another.
- Failproof Marketing Moves: Fast & Furious A/B Testing for PPC Campaigns (General Assembly) - 14 Dec 8-9pm AEST - With more advertisers embracing paid media channels such as Facebook, Google Ads, TikTok Ads, and more, the success of our marketing campaigns depends on our inventiveness, creativity, and of course data-driven decision making! In this one-hour webinar, we will go through an easy-to-implement process to kick-start your A/B testing journey, as well as 20+ A/B testing ideas you can deploy right after this session!
- From Zero to (Branded) Hero - Building the Brand Called “You” (General Assembly) - 18 Jan 2-3pm AEST - Your personal brand is the thing that sets you apart from everyone else, it is what makes you different. With the proliferation of social media and the gig economy, it has become essential for everyone to embrace personal branding. The question is if you want to allow your online reputation to take on a life of its own or control the narrative. Join our industry experts as they share with you on how you can successfully build a stand-out personal brand that can catapult you in your career journey.
- Beginner’s 1-Stop Guide to Digital Marketing (General Assembly) - 20 Jan 11am-1pm AEST - Understanding the landscape and strategy of Digital Marketing today is key to building your brand and driving the bottom line for your business. In this free, two-hour livestream, you’ll explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. All in real time, taught by an industry professional. Come learn the basics and gain the skills you need to create your first digital marketing campaign!
Please comment or post any events you’d like to share!